Ulta Beauty Reviews
Ulta Beauty has an overall rating of 3.4 based on 574 reviews. Customer feedback on Ulta Beauty is mixed: Ulta Beauty reviewers highlight positive aspects like wide product selection, frequent sales and promotions, user-friendly website, excellent customer service, which strongly appeal to beauty enthusiasts, makeup lovers, skincare aficionados, budget-conscious shoppers. However, Ulta Beauty is often criticized for its shipping delays, occasional stock issues, high prices on some items, limited international shipping.
574 reviews
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How would you rate Ulta Beauty?
All Ulta Beauty Reviews (574)
janice1984
May 19, 2026
"Packed really well"
Everything came wrapped up nicely, and there weren’t any leaks or broken things this time. Definitely glad that stuff was handled better.
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hello_edna464
May 19, 2026
"I’m really thankful everything went smoothly with…"
I’m really thankful everything went smoothly with the delivery. No issues at all, and it arrived as expected.
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mae1981
May 11, 2026
"Kinda Okay Experience"
The salon was okay overall. My haircut looked fine in the end, but I kinda felt like the stylist was rushing and didn’t really listen to what I was asking for.
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NOVAK
April 25, 2026
"I stopped in to grab a few…"
I stopped in to grab a few makeup items, and overall it was okay. Most of the staff were polite, and one person did help me find the right shade, which I appreciated. But the whole vibe felt a little rushed, and another employee seemed kind of annoyed when I asked a simple question, which felt unnecessary. Not a bad experience, just not especially warm or welcoming either...
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catherine_Tran89
April 23, 2026
"Checkout Was More Annoying Than It Needed to Be"
I usually like shopping at Ulta Beauty because I can find what I want easily, but checking out was a headache for me this time. My gift card wouldn’t apply correctly, and then my card got declined even though there was nothing wrong with it. I had to come back and try again later, and it finally went through. Not the worst experience ever, but frustrating when I’m just trying to get my order done and move on.
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Shelley-parfitt
March 13, 2026
"I had a small issue with…"
I had a small issue with my order, and customer service actually got back to me fast. They fixed everything without making it a big deal, which I really appreciated...
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jessie_Brown81
March 13, 2026
"I had a small issue with…"
I had a small issue with my order, and the rep took care of it really quickly. They were friendly, easy to deal with, and didn’t make the process stressful. that’s all you can really ask for when something goes wrong, just someone helpful who fixes it without a hassle.
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LesaPerrine_05
March 11, 2026
"Order was ready"
My order was ready when I got there, which was nice, but the line was long so I still had to wait a bit. Wasnt a huge deal, just kind of frustrating.
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MichaelSvec_63
March 05, 2026
"Shipping was like, weirdly fast in a good…"
Shipping was like, weirdly fast in a good way. I got it way sooner than I was thinking I would, so yeah, thank you for that.
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derekschneider6975
March 02, 2026
"Coupons That Magically Don’t Work"
I’ve tried using coupons multiple times, and somehow they never apply correctly. Super fun experience, because who doesn’t love thinking they’re getting a discount only to watch it disappear at checkout?
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Sean-gomez
January 28, 2026
"Better Than I Expected"
I went in expecting to just grab my usual stuff, but I ended up finding even more than I thought I would. It was a nice surprise and made the trip feel totally worth it.
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Marc_dunne74
January 24, 2026
"Shipping felt a little pricey"
My order was fine and it arrived without any issues, so no real complaints there. I just felt like the shipping cost was maybe a bit high for what I bought. I’m not sure if I’d order again right away unless there’s free shipping or some kind of deal.
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RichardSampson
January 22, 2026
"I use the Ulta app often, mostly…"
I use the Ulta app often, mostly for browsing, and it’s still okay for that. But it feels like it used to work better. Checkout can be kind of frustrating now, and every once in a while my cart disappears or pages take forever to load. It’s not awful, but I really wish it was smoother on my phone.
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Kathleen_bennett01
January 22, 2026
"Tbh, ulta is kind of a mess…"
Tbh, Ulta Beauty is kind of a mess. The pages load super slow, the filters keep resetting, and half the time I click on a product it either takes forever or just freezes. My cart changed twice while I was checking out, and a coupon that literally showed it was working suddenly disappeared. Like, why lol? I actually like shopping at Ulta Beauty, but the website makes me not wanna order online at all. It should not be this hard to buy makeup.
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hello_william441
January 07, 2026
"Love Ulta, but the login can be frustrating"
I really do like shopping on Ulta Beauty, and I always feel better when I can easily check my orders or points. But the account login gives me trouble often. Sometimes it tells me my password is wrong even right after I reset it, which makes me second-guess if I did something wrong. Usually the site starts working again after a while, but it’s still frustrating when I just want to quickly see my info. It’s not a terrible experience overall, I just wish the login felt more reliable.
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zachary.Cobbs
December 20, 2025
"Still Waiting on My Refund"
I returned an order to Ulta, and the tracking literally shows they received it back, so why am I still sitting here waiting for my refund? I’ve reached out to customer service twice now and got basically the same copy-and-paste response both times, which is super frustrating. It’s been weeks at this point, and I’m tired of chasing down my own money. Like, returns should not be this much of a headache. I won’t be ordering from them online again.
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MCMILLAN
December 15, 2025
"I still like shopping at Ulta…"
I still like shopping at Ulta, and the rewards can add up here and there, but it feels slow unless you’re spending a lot. The point system is better than some other stores, I’ll give them that, but the good deals disappear so fast. I also wish the coupons worked on more brands because half the time the stuff I actually want is excluded. Lately I’ve also felt a little uneasy after paying, like I’m double-checking everything because I’m not fully trusting that the discount or points went through the way they were supposed to. It’s not a bad place to shop, it just doesn’t feel as fun or worth it as it used to.
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MAXWELL
December 12, 2025
"Pretty easy checkout, just a small hiccup"
I ordered a few skincare things from Ulta Beauty and overall the checkout was painless. My cart loaded like it should, and I liked being able to see my points right there without having to hunt for them. The only part that made me pause was the promo code box, it was a little slow to update, and I ended up refreshing once because I wasn’t totally sure if it had applied. Not the end of the world, just one of those little things that makes you wonder for a second. Payment went through fine and the confirmation email came right away, so I’d give it 4 stars. It worked, but it could feel a little smoother
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GailRichardson_92
December 12, 2025
"Online inventory has been really frustrating"
I’ve had this happen to me more than once with Ulta, and it’s frustrating. I’ll spend time adding products to my cart because they show as available, check out, and then later get an email saying a bunch of my order was canceled. The worst part is when I’ve used a coupon or picked my order around a few main items, and then those are the ones that end up being out of stock. I’ve also noticed the store inventory isn’t always accurate either, so it just feels like I’m wasting time trying to figure out what’s actually available.
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TammyMccarthy_04
December 11, 2025
"Order was right, but the packaging made me a little wary"
My Ulta order showed up with everything I picked out, and the shades were all correct, which was a relief because I had a few smaller items in the box. Nothing was missing or wrong, so that part was totally fine. The only reason I’m giving 4 stars is because the inside of the box was kind of messy, and it made me a little less confident about how carefully orders are being packed. Nothing was broken, thankfully, and overall it worked out, but I’d feel better if the packaging was more secure next time.
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Ulta Beauty Q&A
Is this the only place to buy ulta products or are there online stores that are cheaper?
beautifulkoala581
December 10, 2020
“If you're asking about Ulta's brand, you can only buy it at Ulta. Other items can be purchased through other retailers. However, you have to really dig to find anything cheaper than Ulta. Especially during a sale and with a coupon.”
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Are the products from ulta really worth the money?
JoyHayes
September 28, 2020
“It's not that the prices are particularly higher than anywhere else, it's that the products they sell are very high end and nowhere except like Marshall's etc has any of those brands for less. So I'd say yes they're all worth the money. Some brands are better than others depending on personal preference but they also have a rewards program that's free :)”
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Did you experience any bad reactions from using ulta?
MarjorieCarr
September 12, 2020
“I have not. I have sensitive skin and try to stick with Vegan and cruelty free products.”
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Have anyone ever made a purchase in ulta?! then you came home and noticed that you're missing an item...
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Why is it that when you have placed an order online and have made a mistake that you cannot cancel the order which was placed 2 minutes before?
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