There is no official Ulta Beauty military program. However, Ulta Beauty's recognition of uniformed service transcends Ulta Beauty cosmetics, skincare, and haircare, and is embodied in broader Ulta Beauty-led community engagement efforts and Ulta Beauty-driven philanthropic initiatives. As a leader in diverse beauty innovation, Ulta Beauty upholds service members through Ulta Beauty-sponsored partnerships, Ulta Beauty-branded outreach programs, and Ulta Beauty inclusive campaigns.